In 1997, Poverty Bay Coffee Company set out on the journey to be a part of the sustainable coffee movement, doing business in a way that supports the natural environment. We wanted to support the farmers. We wanted to save the birds and the frogs and all of the thousands of species that make the rainforest their home. We wanted to give you, the consumer, a coffee buying option that you can be proud of and tell your friends about.
When we looked at all of our options back in 1997, at first we thought the biggest concern in coffee was organic. It is an important issue, but the more research that we did, the clearer it became that whether or not our coffee beans were Shade Grown. By the way, if it is Shade Grown Coffee it is almost certainly also organic. We found out that the micro-ecosystem of a Rainforest gives the coffee bush everything that it needs to survive and to thrive. The soil is fertile. The natural enemies of the coffee bush are kept in check by their natural enemies, no need for pesticides. During our research, we came across the San Cristobal Coffee importers and discovered that their Direct Trade relationship with coffee farmers was going to be the only way we could guarantee that our coffee beans were all 100% Shade Grown.
What is White Coffee? White Coffee is coffee roasted half of the way through and to a lower temperature. By roasting it to this much lower temperature, you get a whitish colored bean that is higher in caffeine because you roast out less caffeine. This results in a very nutty and sweet taste profile much different from traditional coffee.
A STEP-BY-STEP GUIDE TO SELECTING COFFEE BEANS Choosing your coffee beans can be challenging with all of the options, flavors, and types of coffee out