What is Direct-TradeCoffee?In a world where consumers buy hundreds of products every year without having any idea where they come from nevermind who they come from, Direct-Trade Coffee is an exciting and important concept.
With terms like Fair Trade Coffee, Organic Coffee, Sustainable and Shade-grown Coffee floating around the world, do we really need another term to describe the coffee we buy and sell? At Poverty Bay Coffee Company we think the answer is a resounding YES! The reason is simple; the terms Fair Trade, Organic, Sustainable and Shade-grown all require either a leep of faith on the part of consumers or a third party that is paid to attempt to give the consumer the peace of mind that the coffee what they are drinking is doing more good than harm. With Direct Trade Coffee consumers know exactly where the coffee they are drinking comes from and because of that they know exactly how it is grown and processed. Simple!!